Helping ideas become beautiful brands
About Panache Creative
Panache Creative is a design studio dedicated to crafting intentional, elevated brand identities.
Founded by me — a designer with a Bachelor of Design, double majoring in Communication Design and Marketing from the University of Waikato — Panache Creative exists to help brands express who they are: simply, clearly, and beautifully.
With a deep love for branding and a sharp eye for visual detail, we bring strategy and style together to create work that feels both refined and impactful.
We specialise in brand identity design, including logos, packaging, business cards, and supporting visuals that bring cohesion and confidence to your brand presence. Our approach is rooted in clarity and purpose, ensuring every element we create tells a story and serves a role.
At Panache Creative, design isn’t just about how things look — it’s about how they feel.
Minimal, modern, and thoughtfully executed, each piece is crafted to leave a lasting impression without saying too much.
Whether you're building a new brand or refining an existing one, Panache Creative is here to help you move forward with intention and style.
The Story Behind The Name – Panache Creative
The name Panache Creative actually comes from one of our best Polocrosse horses, Panache.
She’s a horse with incredible heart and energy on the field, and when she plays she does it with so much flair, confidence, and determination. She perfectly embodies the true meaning of the word panache — doing something with style, boldness, and a bit of flair.
That spirit is exactly what I want this business to represent.
Just like Panache on the Polocrosse field, Panache Creative is about bringing energy, creativity, and confidence to every design. Creating work that stands out, has personality, and helps brands make a strong impression.
It felt like the perfect name for a studio built on creativity, passion, and doing things with a little extra flair ✨
Get to know me!
I’m Kayla Murray, a 22-year-old design graduate from the University of Waikato, holding a Bachelor of Design with a double major in Communication Design and Marketing.
Alongside my work in design, I compete in the sport of Polocrosse, where I’ve had the honour of representing New Zealand at the highest level.
Based in Kerikeri, I have a strong passion for design, aesthetics, minimalism, and the power of visual communication. I love creating work that is both beautiful and purposeful — combining creativity with strategy to help ideas and brands stand out.
